Measured every week, with its margin
We ask your buyers' questions to each AI three times a week and show how often you appear, with a confidence range rather than a single position, and who gets cited when you don't.
Learn moreOtterly.AI alternative
Otterly.AI starts at $29/mo. Citable starts at €19, articles included.
Otterly.AI is a solid AI search monitoring tool. If you also want help closing the gaps it shows you, with articles published to your own CMS, Citable may fit better.
Your first 5 articles free · cancel in one click · or get the free report
In short
Otterly.AI tracks how often your brand appears in AI answers, starting at $29/month for 15 prompts (as published). Citable also tracks mentions and citations, then turns the questions where competitors get cited into a short list of actions: a few sourced articles published to your CMS after an approval window and the third-party pages worth getting onto.
Otterly.AI price: from $29/mo (15 prompts). Source: otterly.ai/pricing, checked 4 October 2026.
Side by side
Citable vs Otterly.AI
| Comparison | Citable | Otterly.AI |
|---|---|---|
| Price and trial | ||
| Starting priceCheapest monthly plan, as published. | from €19/mo with 8 articles · 30 articles €89 | from $29/mo (15 prompts) |
| Free trialHow you can try it before paying. | 14-day free trial, 5 articles | Free trial |
| Measuring AI answers | ||
| Tracks AI answersAsks AI engines your questions and records whether you appear. | YesWeekly, 3 samples + ranges | Yes |
| AI engines on the entry planWhich AIs the cheapest plan measures. | ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity on every plan; 6 with Claude on Business; Grok as an add-on | ChatGPT, AI Overviews, Perplexity, Copilot (Claude, AI Mode and Gemini as add-ons) |
| Tracks ClaudeAlso measures Anthropic's assistant. | Yes, but…On Business (via its API with web search) | Yes, but…As a paid add-on |
| Content | ||
| Writes articlesDrafts complete articles for your site. | Yes | No |
| Articles a monthArticles included each month. | 8 · 20 · 30 included (up to 90 on Business) | No |
| Articles chosen from measured gapsPicks topics from the questions where you don't appear yet. | Yes | No |
| Publishes to your CMSSends articles straight to your website, without copying and pasting. | YesWordPress, Webflow, Framer, Shopify, Ghost, Notion or webhook | No |
| Approach | ||
| BacklinksHow it handles links from other sites. | No exchanges or paid links; outreach you approve, from your inbox and your LinkedIn | Not offered |
| Main focusWhat the product is built around. | Measure, find gaps, act, re-measure | AI search monitoring |
Competitor prices and focus as published on their websites, checked 4 October 2026. They change often: check their site before deciding.
Why weekly, not daily
Every week we ask each question 3 times to each AI in your plan.
A single daily answer swings a lot from one day to the next; several weekly samples give a more reliable figure.
- Starter: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Growth: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Business: 3 answers from each of its 6 AI engines every week (Claude: 1), about 69 answers per question a month (±10 points).
Answers a month = samples × AI engines × 4.3 weeks in an average month. The margin is the 90% confidence range (Wilson) in the worst case, a 50% rate; every figure in the app shows its own range.
On every plan
Why choose Citable?
Measure, close the gap, measure again. Screenshots from the demo account, with sample data.
Articles straight to your CMS
A monthly plan of sourced articles for those gaps, published to your CMS (WordPress, Webflow, Framer, Shopify, Ghost or Notion) after a 3-day approval window. Or keep them as drafts.
Learn morePages worth getting onto
The third-party pages AI engines cite for your questions, so you can ask to be included. No link exchanges or paid links.
Learn moreReports you can send
A report per period with every rate and its range, what changed and what was done. With your agency's name on it, and the same data through the API.
Learn moreWhich one
Otterly.AI or Citable: which suits you?
Each has its strengths. What each one does best, and when to choose it.
Otterly.AI
What it does best
- It is a dedicated monitoring product and has been at it longer, so its reporting is more mature than ours.
- Its entry plan tracks 15 prompts; our Starter plan measures 15 questions.
- If you only want monitoring and will create content yourself, you don't pay for article generation you won't use.
Choose Otterly.AI if…
- You need monitoring only and already have a content team.
- You need more prompts on the entry plan.
- Your CMS isn't one we publish to and you don't want articles written for you.
Citable
What it does best
- From measurement to action. Each gap comes with a suggested action: an article for your site, or the third-party pages that AI engines cite for that question. Learn more: From measurement to action
- Straight into your CMS. Articles that pass verification publish to your CMS (WordPress, Webflow, Framer, Shopify, Ghost, Notion or a signed webhook) with fields mapped, after a 3-day approval window. The first 3 per site you approve by hand, or switch to drafts only. Learn more: Straight into your CMS
- Honest numbers. Each question is asked three times per engine every week. We report the share of answers with a confidence range, not a single position. Learn more: Honest numbers
- Price. Starter is €19/month with 8 articles, 15 questions and 5 engines; Growth €49 with 20 articles, 30 questions and 5 engines; Business €89 with 30 articles, 60 questions and 6 engines. Every feature in all three. Annual billing: 2 months free. Learn more: Price
Choose Citable if…
- You want articles published straight to your CMS (WordPress, Webflow, Framer, Shopify, Ghost or Notion), not a report to act on later.
- You want to see off-site opportunities, since many AI citations come from third-party pages.
- You manage several client sites and want per-site pricing that drops with volume.
Is Citable cheaper than Otterly.AI?
Our plans are €19, €49 or €89 a month, with articles included. Otterly.AI publishes plans from $29/month. Plans include different things, so compare prompts, engines and whether you need articles. Check their site for current prices.
Can I use both?
Yes. Some teams keep a monitoring tool and use Citable for the gap-to-article loop, with the articles going straight into their CMS.
Do you track the same engines?
Citable tracks ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity on every plan, adds Claude on Business, and Grok as an add-on. Check Otterly.AI's site for the engines on each of its plans.
Can I try Citable for free?
Yes. Adding your site and the technical audit are free, with no card. Every plan has a 14-day free trial with your first 5 articles: we ask for a card, charge nothing until it ends and you can cancel in one click. Plans cost €19, €49 or €89 a month per site.