Notes on AI search visibility.
How to measure it, what moves it, and what doesn't.
Basics and strategy
4 October 2026 · 7 min read
Why AI cites your competitors instead of you (and how to find out, question by question)
The six most common reasons ChatGPT, Perplexity or AI Overviews recommend your competitors and not you, how to diagnose yours from the cited sources, and what to do in each case without buying mentions.
4 October 2026 · 7 min read
GEO for Framer and Webflow sites: what's already done for you and what isn't
Framer and Webflow serve pre-rendered HTML, generate robots.txt and sitemaps and support llms.txt. What each platform covers out of the box for AI search engines, what neither covers, and how agencies can offer it to clients.
Engine by engine
4 October 2026 · 6 min read
How to get your site cited by Claude
Claude, Anthropic's assistant, searches the web and cites its sources when a question calls for it. Which crawlers it uses, why blocking the wrong one keeps you out, when it decides to search, and what kind of page stands the best chance.
4 October 2026 · 6 min read
How to check if ChatGPT recommends your brand (and why one prompt isn't enough)
A check you can run today to see whether ChatGPT recommends you when a buyer asks about your category: what to ask, how to keep your own history out of the result, what to write down, and what to fix first if you're missing.
4 October 2026 · 6 min read
How to appear in Google AI Overviews: what Google says, and what it doesn't
What AI Overviews are, what Google requires for your page to show up as a source, which 'AEO' tactics Google itself says you can ignore, and how to measure your presence with Search Console's generative AI report.
4 October 2026 · 6 min read
How Perplexity chooses its sources, and what you can do to get cited
What Perplexity documents about how it crawls and searches the web, what it doesn't, why your firewall may be keeping you out without you knowing, and a checklist for showing up among its sources.
4 October 2026 · 6 min read
Google AI Mode explained: what it is, how it differs from AI Overviews and what it means for your site
AI Mode is the Google Search tab where you chat with Google's AI and get an answer with sources instead of a list of links. How it works according to Google, what changes for your site, and how to measure it.
Technical
4 October 2026 · 6 min read
Structured data for AI search: what helps, what doesn't, and what changed in 2026
Schema.org and JSON-LD in the age of ChatGPT and AI Overviews: what Google says (there's no AI-specific markup), the end of FAQ rich results in May 2026, which markup is still worth it, and the mistakes we see most often.
4 October 2026 · 7 min read
robots.txt and AI crawlers: GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended
What each AI crawler does according to its own company's documentation, which ones to block if you don't want your content used for training, which ones you should never block if you want to appear in answers, and a sample robots.txt.
4 October 2026 · 6 min read
llms.txt explained: what it is, how to write one, and whether it actually helps
llms.txt is a proposed Markdown file that helps AI agents understand your site. What the spec says (v2, August 2026), what Google says about it, where it's genuinely useful, and how to write one in ten minutes.
Measurement
4 October 2026 · 6 min read
How to track traffic from ChatGPT (and other AI assistants) in Google Analytics 4
GA4 now has an 'AI Assistant' channel for visits from ChatGPT, Gemini, Copilot and other assistants. Where to find it, how to complete it with a source filter, why AI Overviews don't show up there, and the limits of measuring AI traffic.
26 September 2026 · 5 min read
How to measure your brand's visibility in ChatGPT
A practical method to measure whether ChatGPT and other AI assistants mention and cite your brand: pick buyer questions, sample repeatedly, report shares with ranges, and track who gets cited instead.