Measured every week, with its margin
We ask your buyers' questions to each AI three times a week and show how often you appear, with a confidence range rather than a single position, and who gets cited when you don't.
Learn moreSurfer alternative
Surfer starts at $49/mo (yearly). Citable starts at €19, articles included.
Surfer is a powerful suite for content teams. If you run a small site or a studio and want the measure → write → re-measure loop done for you, Citable is simpler and cheaper.
Your first 5 articles free · cancel in one click · or get the free report
In short
Surfer offers content optimization, an AI writer and AI visibility tracking, with plans from $49/month billed yearly and its AI Tracker from $82/month billed yearly (as published). Citable is narrower: weekly measurement of your buyer questions with ranges, sourced articles for the gaps published to your CMS, and re-measurement, from €19/month.
Surfer price: from $49/mo (billed yearly). Source: surferseo.com/pricing, checked 4 October 2026.
Side by side
Citable vs Surfer
| Comparison | Citable | Surfer |
|---|---|---|
| Price and trial | ||
| Starting priceCheapest monthly plan, as published. | from €19/mo with 8 articles · 30 articles €89 | from $49/mo (billed yearly) |
| Free trialHow you can try it before paying. | 14-day free trial, 5 articles | Check their site |
| Measuring AI answers | ||
| Tracks AI answersAsks AI engines your questions and records whether you appear. | YesWeekly, 3 samples + ranges | Yes, but…AI Tracker from $82/mo (yearly) |
| AI engines on the entry planWhich AIs the cheapest plan measures. | ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity on every plan; 6 with Claude on Business; Grok as an add-on | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini (AI Tracker) |
| Tracks ClaudeAlso measures Anthropic's assistant. | Yes, but…On Business (via its API with web search) | NoNot in its published list of engines |
| Content | ||
| Writes articlesDrafts complete articles for your site. | Yes | YesAI writer and optimizer |
| Articles a monthArticles included each month. | 8 · 20 · 30 included (up to 90 on Business) | Check their site |
| Articles chosen from measured gapsPicks topics from the questions where you don't appear yet. | Yes | Check their site |
| Publishes to your CMSSends articles straight to your website, without copying and pasting. | YesWordPress, Webflow, Framer, Shopify, Ghost, Notion or webhook | Check their site |
| Approach | ||
| BacklinksHow it handles links from other sites. | No exchanges or paid links; outreach you approve, from your inbox and your LinkedIn | Not its focus |
| Main focusWhat the product is built around. | Measure, find gaps, act, re-measure | Content optimization and AI tracking |
Competitor prices and focus as published on their websites, checked 4 October 2026. They change often: check their site before deciding.
Why weekly, not daily
Every week we ask each question 3 times to each AI in your plan.
A single daily answer swings a lot from one day to the next; several weekly samples give a more reliable figure.
- Starter: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Growth: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Business: 3 answers from each of its 6 AI engines every week (Claude: 1), about 69 answers per question a month (±10 points).
Answers a month = samples × AI engines × 4.3 weeks in an average month. The margin is the 90% confidence range (Wilson) in the worst case, a 50% rate; every figure in the app shows its own range.
On every plan
Why choose Citable?
Measure, close the gap, measure again. Screenshots from the demo account, with sample data.
Articles straight to your CMS
A monthly plan of sourced articles for those gaps, published to your CMS (WordPress, Webflow, Framer, Shopify, Ghost or Notion) after a 3-day approval window. Or keep them as drafts.
Learn morePages worth getting onto
The third-party pages AI engines cite for your questions, so you can ask to be included. No link exchanges or paid links.
Learn moreReports you can send
A report per period with every rate and its range, what changed and what was done. With your agency's name on it, and the same data through the API.
Learn moreWhich one
Surfer or Citable: which suits you?
Each has its strengths. What each one does best, and when to choose it.
Surfer
What it does best
- Best-in-class on-page content optimization and a content editor used by large teams.
- Topical maps, audits and team collaboration features we don't have.
- A mature product with a big ecosystem of guides and integrations.
Choose Surfer if…
- You have writers and want the best optimization tooling.
- You need team workflows and audits at scale.
- You track many sites or topics.
Citable
What it does best
- Done for you. We pick the questions, measure them, and write and publish the articles for the gaps, with an approval window. No optimizing pages by hand. Learn more: Done for you
- Straight into your CMS. Articles land in WordPress, Webflow, Framer, Shopify, Ghost or Notion with fields mapped. Learn more: Straight into your CMS
- Ranges, not scores. Rates with 90% confidence ranges, three samples per engine. Learn more: Ranges, not scores
- Price. From €19/month per site, tracking and articles included. Learn more: Price
Choose Citable if…
- You want the loop done for you from €19 a month.
- You want finished articles in your CMS, not briefs to write from.
- You care about AI citations more than content scores.
How much does Surfer cost compared with Citable?
Surfer: from $49/mo (billed yearly), as published on its pricing page (checked 4 October 2026). Citable: €19, €49 or €89 a month per site with 8, 20 or 30 articles included, and a free agency account that earns 20% of every client payment. Annual billing gives 2 months free.
Does Surfer track AI search?
Yes. Surfer publishes an AI Tracker plan for ChatGPT, Gemini, AI Overviews and other models. Check their site for current prices and engines.
Can I use Surfer and Citable together?
Yes. Some teams optimize with Surfer and use Citable to measure AI citations per question and to write articles for the gaps.
Can I try Citable for free?
Yes. Adding your site and the technical audit are free, with no card. Every plan has a 14-day free trial with your first 5 articles: we ask for a card, charge nothing until it ends and you can cancel in one click. Plans cost €19, €49 or €89 a month per site.