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Google Business Profile

For local questions, AI reads your Google profile. Make it count.

When someone asks for “a web design agency in Madrid”, AI Overviews, AI Mode and Gemini lean heavily on Google Business Profiles. Citable reviews yours, compares it with the top 3 on Maps and measures how far your visibility reaches around your business.

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01Your profile vs the top 3

Your profile next to the three businesses Maps shows first.

Find your profile by name and city, or paste its Google Maps link. Citable reads its public data (no need to sign in with your Google account) and compares rating, number of reviews, latest review, photos and category with the median of the top 3 for your main local search. What Google doesn’t publish, it says so.

  • A preview drawn from your public profile data
  • Each gap with the steps to fix it in Google Business Profile
  • Topics mentioned in your latest reviews
02Local grid

How far your visibility reaches, on a 3 × 3 grid.

Citable asks Google the same question from 9 points around your business, 1.5 km apart, and reads the AI Overviews and AI Mode answer at each one: whether it links to you, names you or leaves you out. ChatGPT and Gemini don’t let you choose a location, so the grid only measures Google.

  • Grids a month: 1 on Starter, 3 on Growth and 6 on Business
  • Per question and per Google AI surface
  • Centred on your profile’s location
03Name, address, phone

The same details everywhere.

Google and AI tools trust a business more when its basic details match everywhere. Citable compares your profile with your website (footer, contact page, structured data, phone links) and with the directories it can read, and only flags differences it’s sure about.

  • Profile, website and directories compared
  • Conservative: what can’t be read isn’t compared
  • LocalBusiness structured data, completed with your profile and ready to paste

The illustrations use example data from a fictional studio, Studio Norte.

Why it matters

Local answers are built from local data.

For “near me” questions, Google’s AI and ChatGPT with search show real business profiles. A complete, active profile with recent, answered reviews is what they lean on.

  • Your profile is your first page

    For local questions, the profile often matters more than your site. Missing hours, photos or replies are easy wins.

  • Compared with who wins

    Not an abstract checklist: your profile next to the three businesses Maps shows first for your search.

  • Coverage you can see

    The grid shows whether Google’s AI recommends you only next door or across your area.

How it works

Three steps, then it runs every week.

  1. 1

    Mark your site as local

    In Settings: does your business serve a specific place or area?

  2. 2

    Confirm your profile

    Search by name and city or paste the Maps link. It’s reviewed in under a minute.

  3. 3

    Fix and compare

    Follow the steps for each gap and review it again every hour if you need to.

What each plan includes

Local on each plan

Starter€19/moGrowth€49/moBusiness€89/mo
Local grids a month
Starter: 1
Growth: 3
Business: 6

The Google Business Profile page is on every plan, for sites marked as a local business.

FAQ

Questions about this feature

What people ask before they start. If something’s missing, write to us.

Write to us
Do I need to give access to my Google account?

No. Citable reads your profile’s public data through DataForSEO. If Google doesn’t publish a detail, the page says it can’t be checked from outside instead of guessing.

Which businesses is this for?

Businesses that serve a specific place or area: shops, clinics, studios, restaurants, local services. You mark it in your site’s settings and the Google Business Profile page appears.

What does the local grid measure?

The same question asked to Google from 9 points around your business (a 3 × 3 grid, 1.5 km apart), reading AI Overviews and AI Mode at each one: links to you, names you or you don’t appear.

Why doesn’t the grid include ChatGPT?

Because ChatGPT and Gemini don’t let you set the location of a question, so the grid can only be measured on Google’s AI surfaces.

How often can I review my profile?

Whenever you want, with “Review again”, once an hour. Searches to find your profile are limited to 30 a day.

More questions?We reply ourselves, usually the same day.
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