Measured every week, with its margin
We ask your buyers' questions to each AI three times a week and show how often you appear, with a confidence range rather than a single position, and who gets cited when you don't.
Learn moreScrunch alternative
Scrunch starts at $250/mo. Citable starts at €19, articles included.
Scrunch measures more prompts and goes further on the technical side, with an experience built for AI agents. Citable measures less and writes more: sourced articles for the questions where you're missing.
Your first 5 articles free · cancel in one click · or get the free report
In short
Scrunch Core costs $250/month with a 7-day free trial: 125 prompts, 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits, 5 users and basic content generation, as published. Claude, Gemini and AI Mode are on Enterprise, along with its Agent Experience Platform. Citable: €19, €49 or €89 a month per site, articles included; free agency account with 20% of every client payment.
Scrunch price: $250/mo (125 prompts). Source: scrunch.com/pricing, checked 4 October 2026.
Side by side
Citable vs Scrunch
| Comparison | Citable | Scrunch |
|---|---|---|
| Price and trial | ||
| Starting priceCheapest monthly plan, as published. | from €19/mo with 8 articles · 30 articles €89 | $250/mo (125 prompts) |
| Free trialHow you can try it before paying. | 14-day free trial, 5 articles | 7-day free trial |
| Measuring AI answers | ||
| Tracks AI answersAsks AI engines your questions and records whether you appear. | YesWeekly, 3 samples + ranges | Yes5,000 responses a month |
| AI engines on the entry planWhich AIs the cheapest plan measures. | ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity on every plan; 6 with Claude on Business; Grok as an add-on | ChatGPT, Perplexity, AI Overviews, Copilot |
| Tracks ClaudeAlso measures Anthropic's assistant. | Yes, but…On Business (via its API with web search) | Yes, but…Enterprise only |
| Content | ||
| Writes articlesDrafts complete articles for your site. | Yes | Yes, but…Basic content generation |
| Articles a monthArticles included each month. | 8 · 20 · 30 included (up to 90 on Business) | 1 page optimization a month |
| Articles chosen from measured gapsPicks topics from the questions where you don't appear yet. | Yes | Check their site |
| Publishes to your CMSSends articles straight to your website, without copying and pasting. | YesWordPress, Webflow, Framer, Shopify, Ghost, Notion or webhook | Check their site |
| Approach | ||
| BacklinksHow it handles links from other sites. | No exchanges or paid links; outreach you approve, from your inbox and your LinkedIn | Not offered |
| Main focusWhat the product is built around. | Measure, find gaps, act, re-measure | AI visibility plus pages served to AI agents |
Competitor prices and focus as published on their websites, checked 4 October 2026. They change often: check their site before deciding.
Why weekly, not daily
Every week we ask each question 3 times to each AI in your plan.
A single daily answer swings a lot from one day to the next; several weekly samples give a more reliable figure.
- Starter: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Growth: 3 answers from each of its 5 AI engines every week, about 65 answers per question a month (±10 points).
- Business: 3 answers from each of its 6 AI engines every week (Claude: 1), about 69 answers per question a month (±10 points).
Answers a month = samples × AI engines × 4.3 weeks in an average month. The margin is the 90% confidence range (Wilson) in the worst case, a 50% rate; every figure in the app shows its own range.
On every plan
Why choose Citable?
Measure, close the gap, measure again. Screenshots from the demo account, with sample data.
Articles straight to your CMS
A monthly plan of sourced articles for those gaps, published to your CMS (WordPress, Webflow, Framer, Shopify, Ghost or Notion) after a 3-day approval window. Or keep them as drafts.
Learn morePages worth getting onto
The third-party pages AI engines cite for your questions, so you can ask to be included. No link exchanges or paid links.
Learn moreReports you can send
A report per period with every rate and its range, what changed and what was done. With your agency's name on it, and the same data through the API.
Learn moreWhich one
Scrunch or Citable: which suits you?
Each has its strengths. What each one does best, and when to choose it.
Scrunch
What it does best
- More prompts on its entry plan (125, against our 15 on Starter) and Microsoft Copilot, which we don't track.
- AI agent and bot traffic analysis, site audits and, on Enterprise, pages served specially to AI agents.
- Five user licences and personas on the entry plan.
Choose Scrunch if…
- You need Copilot, more prompts per brand or agent traffic analytics.
- You're a larger company planning to adapt your site for AI agents.
- Your team writes content and wants detailed monitoring.
Citable
What it does best
- A fraction of the price. €19, €49 or €89 a month per site, articles included; free agency account with 20% of every client payment. Learn more: A fraction of the price
- Articles, not one optimization. Sourced articles for the questions where competitors get cited and you don't: 8 a month on Starter, 20 on Growth and 30 on Business (up to 90 with packs). Learn more: Articles, not one optimization
- Claude and Gemini without Enterprise. Gemini is on every plan; Claude is on Business (€89). Learn more: Claude and Gemini without Enterprise
- Into your CMS. Verified articles publish to your CMS (WordPress, Webflow, Framer, Shopify, Ghost or Notion, or anything else through a signed webhook) after an approval window, or stay as drafts. On WordPress they arrive as drafts unless you turn on automatic publishing. Learn more: Into your CMS
Choose Citable if…
- You want articles written for your gaps every month.
- Your budget is €19 to €89 a month per site.
- You need Gemini or Claude without an Enterprise contract.
How much does Scrunch cost?
Its Core plan is $250/month with a 7-day free trial (125 prompts, 5,000 responses a month, 4 engines). Enterprise is custom, with 9 engines including Claude and Gemini.
Can I use Scrunch and Citable together?
Yes. Scrunch can stay as the monitoring and agent-traffic tool while Citable writes and publishes the articles for the gaps it finds.
Can I try Citable for free?
Yes. Adding your site and the technical audit are free, with no card. Every plan has a 14-day free trial with your first 5 articles: we ask for a card, charge nothing until it ends and you can cancel in one click. Plans cost €19, €49 or €89 a month per site.